Tech CU Launches New 'Bank Happily Ever After' Advertising Campaign

2015-10-02 05:01:42 来源: QuoteMedia

  Tech CU Launches New 'Bank Happily Ever After' Advertising Campaign

  Encourages Consumers to Reconsider Their "Big Bank" Relationship and Choose a Better Alternative

  SAN JOSE, CA--(Marketwired - Oct 1, 2015) - Tech CU (Technology Credit Union) has launched a new advertising campaign entitled "Bank Happily Ever After." It encourages consumers to question their current "big bank" relationship and consider a better option -- a smaller, local financial institution that has their best interests at heart. The campaign's platform levers on the trend towards disruption in financial services and highlights the fact that Tech CU provides the same 24/7 access and convenience consumers expect of a big bank, while still being small enough to offer exceptional, personal service.

  "People are frustrated," said Tech CU's SVP of Marketing, Kate Duggan, "with high loan rates and fees, and the lack of personal service they often get with big banks. They're tired of being treated like a number by companies that don't necessarily have their best interests at heart. It may sound cliché, but at Tech CU, we believe you should trust the company you bank with and that your experience should be both pleasant and satisfying."

  Duggan said the credit union's approach to its members is that of a friendly, trusted advisor -- a true partner whose mission is the member's financial success. This begins with listening and making people feel comfortable when talking about their finances. Tech CU offers expertise, experience and free financial education paired with a robust suite of products and services for all stages of life -- whether someone is buying a home, saving for college, starting a business or planning for retirement.

  The credit union's multi-channel campaign, designed in partnership with agency of record Michael Patrick Partners, spans film, digital, outdoor, transit and radio throughout the San Francisco Bay Area. It focuses on the following themes:

  To view the campaign visuals, go to Tech CU's web site.


  Tech CU is a $2.0 billion credit union serving more than 70,000 members throughout the San Francisco Bay Area -- including employees of such companies as Tesla, eBay, Applied Materials, Nvidia and Facebook. A federally insured, not-for-profit organization, we put the financial interests of our members ahead of shareholder profit by helping members achieve their financial goals on their terms and sharing the benefits of our growth. Founded in 1960 by a group of forward-thinking employees at Fairchild Semiconductor, today we continue to be an industry leader, providing innovative financial products for all stages of our members' lives, including personal banking, wealth management, private banking, commercial lending and business banking. Tech CU consistently achieves a customer satisfaction rating above 95 percent and maintains a 5-star rating from Bauer Financial, the nation's largest independent rating service for financial institutions. And, with mobile and online banking, 65,000+ fee-free ATMs worldwide (more than Chase, Bank of America and Wells Fargo combined) and convenient branch access to our financial experts, Tech CU makes 24/7 banking easy and empowering. 

  © 2015 Technology Credit Union. All rights reserved. Federally insured by NCUA. Equal housing lender.

  Contact Information:

  Tawnya Lancaster

  Public Relations

  Phone: 408-205-1618

  MarketwiredOctober 1, 2015 - 4:43 PM EDTNews by




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